Jacquie is the co-founder and CRO of Friendlier, a clean-tech start-up that is on a mission to simplify the transition from single-use to reusable packaging. After completing an academic exchange term in Sweden, Jacquie and co-founder Kayli were inspired to live more sustainably and to make it easy for others to do the same. She was recognized as Forbes 30 Under 30 Class of 2023 in the Social Impact category. She sits as a chair on the Technical Committee for Reusable packaging standards at the CSA group, and on the leadership committee of PAC Next. Under her leadership, Friendlier has grown to serve campuses, restaurants, and institutions across Canada, diverting millions of single-use containers and cups through a scalable circular system.
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